The most important milestones worth telling, from moment zero.
Federico and Gilberto Girotto struggle with the problem of properly recycling coffee capsules consumed by their parents. After lengthy discussions between them and some friends, they develop the idea of a tool to help do-it-yourself disposal.
After months of design, testing, and prototyping, we communicate the product on personal social channels and distribute the first 50 prototypes to the public for testing. Some newspapers and radio stations talk about us.
We create a collaborative network with local partners and companies for waste production and recycling, including Filoalfa, Fluire Atelab, and Superforma. We become part of the Manifattura Milano community.
We hold our first educational lectures on circular entrepreneurship in some school classes.
Re-fè becomes an officially registered trademark at the European level. We publish our new identity and website.
Any doubts? Let's try to answer them.
Re-fè was created to raise awareness of food and packaging waste through attractive and environmentally friendly design tools, educational programs, and campaigns aimed at promoting product circularity and new opportunities toward a more sustainable future. Recycling and up-cycling are easier than drinking coffee!
Created from an internal brainstorming, we wanted the name “Re-fè” to communicate the idea behind the tool and the project, which was simple, playful, and memorable at the same time We combined the English word “Recycle”, globally understandable by anyone in such an important context as recycling, and the Italian word “Caffè”, whose culture and quality are recognized and loved by Italians as much as by the entire world, in a context of made in Italy, just like our project. This is how Re-fè was born!
A circular economy is a term that defines an economic system designed to be able to regenerate itself, thus guaranteeing its eco-sustainability as well. A production and consumption model that incorporates reusing, repairing, reconditioning, and recycling existing resources and products for as long as possible. At Re-fè, we design our products and services on the key of circular economy, applying the values of re-use, repair, reconditioning, and recycling of raw materials.
Re-fè was born from the need to separate aluminum capsules from coffee grounds so that the single components could be recycled and reused easily, quickly, and effortlessly. As a result, the project to design a functional and aesthetically pleasing tool was born.
The idea was born from a year of research and do-it-yourself prototyping by combining the knowledge and skills of four young creatives specializing in design, communication, engineering, and sustainability.